Beijing, CHINA, March 31, 2026 – Xiaomi today announced its 2026 Xiaomi Fan Festival (XFF). Held annually on April 6 to celebrate Xiaomi’s birthday, the XFF spans from late March through April, featuring a series of online and offline promotions and events to express gratitude to Xiaomi’s global fans for their enduring support. Guided by Xiaomi’s “Human × Car × Home” strategy, this year’s theme, ‘Smart Living, Made Yours’, aims to bring greater simplicity, efficiency, and comfort to users’ lives.
In September 2025, Xiaomi debuted its Mijia home appliance portfolio globally for the first time, including Mijia Refrigerator Cross Door 502L, Mijia Front Load Washer Dryer Pro 9kg, and Mijia Air Conditioner Pro Eco Series. The Xiaomi Smart Home Appliances Factory in Wuhan also went into operation in October, strengthening manufacturing and supply capabilities. By 2025, Xiaomi’s smart home appliances had expanded into four major global regions and 14 markets, advancing the “Human × Car × Home” strategy and helping bring smarter living experiences to more users.
Exclusive offers across global platforms
As a special thank-you to Xiaomi Fans loyal and new, Xiaomi is rolling out exclusive festival promotions across multiple platforms worldwide. Get ready to discover fantastic deals on popular Xiaomi products—special discounts, coupons, and more await you on mi.com, Amazon, Shopee, Lazada, and TikTok Shop, as well as at Xiaomi Stores.
Interactive campaigns worldwide
Beyond great deals, Xiaomi is also inviting users around the world to help shape the future of smart living. The highlight of this year’s festival is the #SmartLivingMadeYours online campaign. From April 6 to 20, users can share their innovative thoughts on next-generation Xiaomi smart home appliances through the brand’s official social media channels. On Xiaomi Community, fans can post photos or short videos showing how Xiaomi products make everyday life easier and depict concept products that they love Xiaomi will bring to life, with a chance to win exclusive prizes.
Special rewards in selected countries
In addition to the global campaign, fans in selected markets can look forward to even more exclusive rewards. In Spain, France, Germany, Poland, and Malaysia, the #YourSmartLivingOnUs campaign offers a chance to win big. Simply share their shopping carts and write their ‘Smart Living Wish Stories’ on TikTok, Facebook, or Instagram. One lucky winner can have their entire cart cleared up within $5,000—while 10 others win up to $500.*
It’s the perfect opportunity for everyone to step into a smarter life with Xiaomi. For detailed terms and conditions, please visit mi.com.
A celebration with Xiaomi Fans
Originating in Mainland China in 2012, XFF has grown into a truly global celebration that now reaches more than 50 countries and regions around the world.
Today, Xiaomi serves hundreds of millions of users globally, and will continue to bring fans together to celebrate innovation, explore a fully interconnected smart living ecosystem, and enjoy a smarter, more convenient life.
Disclaimer
* Prize values and terms may vary by market. For more information, please visit the regional website and official social media.
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